Option A: Responding to the Public

Research a public relations scenario you recently heard about in the news. This could be anything that required a hospital or health care facility or company to make a statement about their recent practices. Some examples include medical errors, such as surgery on a wrong limb or organ; pharmaceutical issues, such as the Tylenol® crisis in 1982; or facility violence, such as shootings or baby snatching.

Create a 10- to 12-slide presentation that addresses the following:

• Provide a brief overview of the scenario and answer the following questions:
  • How did the hospital or facility respond?
  • Why was it necessary for the facility to respond?
  • How did they promote the hospital’s view?
  • What was the outcome of the response?
  • Would you have done anything differently if you provided the facility’s public relations response?

  Please use at least 2 references and use grading rubric attached